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Marketing Mojo with Stephanie Fierman

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Reputation Management

Oct 04 2019

The Experience Is The Thing

And now a rant on customer experience triggered by Brian Solis‘ book, X: The Experience When Business Meets Design (more on this later). I used to be a Birchbox subscriber. Twice, when the company’s sample boxes got me hooked on a product and I went to the website to purchase a full-sized version, the product was sold out, and I had […]

Written by Stephanie Fierman · Categorized: Brand, Internet Marketing, Reputation Management, Retail, Service Recovery

Sep 17 2019

The evolution of your digital brand: from creating it to erasing it?

Anyone who knows me well knows that helping people understand, grow and protect their personal brands online is something I’ve been committed to for some time. I’ve written numerous posts on the subject, along with a popular 4-part series called “Promoting and growing brands in the digital age” that can only be found at this […]

Written by Stephanie Fierman · Categorized: Identity, Internet, Reputation Management

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