And now a rant on customer experience triggered by Brian Solis‘ book, X: The Experience When Business Meets Design (more on this later). I used to be a Birchbox subscriber. Twice, when the company’s sample boxes got me hooked on a product and I went to the website to purchase a full-sized version, the product was sold out, and I had […]
Reputation Management
The evolution of your digital brand: from creating it to erasing it?
Anyone who knows me well knows that helping people understand, grow and protect their personal brands online is something I’ve been committed to for some time. I’ve written numerous posts on the subject, along with a popular 4-part series called “Promoting and growing brands in the digital age” that can only be found at this […]