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Oct 30 2019

Please don’t hate me

The New York Times today published what could only be described as an editorial masquerading as news… I guess. The article, titled “The Advertising Industry Has a Problem: People Hate Ads,” is about, well, you can tell what it’s about. The problem is, it’s all wrong. It’s a catchy and empathetic claim to make, but […]

Written by Stephanie Fierman · Categorized: Advertising

Oct 28 2019

Happy Halloweeeeen!

And now, from the category of humor only a marketer could love… [Thanks as always to Tom Fishburne/marketoonist.com]

Written by Stephanie Fierman · Categorized: holidays · Tagged: holidays, marketoonist

Oct 26 2019

No I’m not, I’m really not

2012: You’re pregnant and we’re telling everyone! – Target 2019: You’re not pregnant but we’re telling everyone you are anyway! – Mother’s Lounge Marketing is powerful no matter how you look at it.

Written by Stephanie Fierman · Categorized: Uncategorized

Oct 04 2019

The Experience Is The Thing

And now a rant on customer experience triggered by Brian Solis‘ book, X: The Experience When Business Meets Design (more on this later). I used to be a Birchbox subscriber. Twice, when the company’s sample boxes got me hooked on a product and I went to the website to purchase a full-sized version, the product was sold out, and I had […]

Written by Stephanie Fierman · Categorized: Brand, Internet Marketing, Reputation Management, Retail, Service Recovery

Sep 17 2019

The evolution of your digital brand: from creating it to erasing it?

Anyone who knows me well knows that helping people understand, grow and protect their personal brands online is something I’ve been committed to for some time. I’ve written numerous posts on the subject, along with a popular 4-part series called “Promoting and growing brands in the digital age” that can only be found at this […]

Written by Stephanie Fierman · Categorized: Identity, Internet, Reputation Management

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