The New York Times today published what could only be described as an editorial masquerading as news… I guess. The article, titled “The Advertising Industry Has a Problem: People Hate Ads,” is about, well, you can tell what it’s about. The problem is, it’s all wrong. It’s a catchy and empathetic claim to make, but […]
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Happy Halloweeeeen!
And now, from the category of humor only a marketer could love… [Thanks as always to Tom Fishburne/marketoonist.com]
No I’m not, I’m really not
2012: You’re pregnant and we’re telling everyone! – Target 2019: You’re not pregnant but we’re telling everyone you are anyway! – Mother’s Lounge Marketing is powerful no matter how you look at it.
The Experience Is The Thing
And now a rant on customer experience triggered by Brian Solis‘ book, X: The Experience When Business Meets Design (more on this later). I used to be a Birchbox subscriber. Twice, when the company’s sample boxes got me hooked on a product and I went to the website to purchase a full-sized version, the product was sold out, and I had […]
The evolution of your digital brand: from creating it to erasing it?
Anyone who knows me well knows that helping people understand, grow and protect their personal brands online is something I’ve been committed to for some time. I’ve written numerous posts on the subject, along with a popular 4-part series called “Promoting and growing brands in the digital age” that can only be found at this […]