Halloween with the King

October 21st, 2007

If you’re anything like me, you have set aside the strategic plan and final 2008 budget deliverables due to your boss next week to do something really important:  plan your Halloween costume! 

Ah, so many choices.  In New York, as I’m sure in other places (maybe…), temporary pop-up stores abound just to sell Halloween costumes – so the mind boggles.  Stressed out executive?  Nah. New York resident pushed to the ‘burbs because of rising apartment prices?  Gee, fascinating… but no.  Then I saw it.  So weird, so disgusting, so bizarre that it has its own Wikipedia entry…  an icon originally introduced in the 1970s and brought back to us in 2004 care of Crispin Porter + Bogusky…  As if the tv ad showing this dude waking up with you in the morning wasn’t enough to give me nightmares,  it’s (GAH!@*!!) Creepy King!

stephanie_fierman_burger_king_costume.jpg

 I mean – isn’t there such a think as taking brand extensions a little too far?  Don’t answer that.  Just don’t stop here:  I only shelled out $69.99 for this baby.

 

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