January 13th, 2008
I would like to wish all of my readers and their families a very happy, healthy and prosperous 2008. And a forgiving one, too, since too many candy canes pulled me off track from posting my weekly Favorites. Yes, that’s right, I blame the candy. I’ll get back on track next week.
In the meantime, here are some pieces that ran from mid December ’07 to early January ’08. Enjoy.
Steve and Barry’s Uses Celebs to Drive In-Store Traffic
The 265-store retail chain rarely advertises, but gets plenty of fresh exposure from partnering with celebrities who get their own exclusive line of clothing.
Study: Googling Oneself is More Popular
While self-Googling is becoming increasingly popular, about 60% of Internet surfers say they aren’t worried about the quantity or quality of information available about themselves online. Readers of this blog know otherwise.
How Silicon Valley and Washington Say “I’m Sorry”
Do we have a leadership vacuum? I say we do. And how many times can we buy into “I’d rather apologize later than ask permission first” before we start asking questions? How much of this is marketing spin and how much is real?
Bhutto News Draws YouTube Crowds To TV Coverage
Not everything is a “tipping point,” but there is something real happening across demographic segments when one clip (on YouTube!) draws 185,000 views within 24 hours of the assassination. Many clips drew between 40,000 and 80,000 views.
Walk 100 Yards North, Turn Right, Enter Store
ShopLocal is just one company pioneering product locating and comparison via mobile devices. Shoppers get search results that provide product, pricing, retailer information and GPS-driven directions to the store of their choice.
Marketer Discontent Set Records In 2007
This is a tough one. There’s so much change in the marketplace that marketers are more prone than ever to shop their accounts from agency to agency. Aside from the obvious pain on all sides, there’s no way to interpret this phenomenon broadly. Bad creative, weak client direction, pressured CEOs, lack of reporting and measurement skills… there are a lot of reasons for this wrenching trend.
Big Fish, Little Fish—Choose Your Pond
Here is an interesting piece of research on executive pay. It looks at a number of elements including the ratio of average employee to executive pay and how the size and structure of an organization impacts compensation.
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