November 23rd, 2007
A New Ad Agency – Eager For Press – Blunders Fundamentally
There is a new agency in New York called Womankind that is promoting itself as a new idea: advertising created by women, for women. It’s not new, of course (paging Mary Lou Quinlan), but it’s getting its 15 minutes. And what does it do, to show that it is serious about “harness[ing] the power of female ad and marketing executives” to make difference? It chooses a man to be interviewed by the Wall Street Journal.
This made me want to slap my own forehead. Hard. There is nothing in the universe that would have kept me from putting a woman up for that interview. If all the female ad executives in the world were wiped out by some advertising plague, I’d have media-trained a homeless woman. Or used a female sock puppet. Or put a dress on a rock.
I would have to think twice about giving business to a shop who, in my opinion, just displayed such colossally poor (and easy to correct) judgment right out of the box! Not kidding.
Sak’s Wealthy Clients Help It Buck The Trend
“The higher-end luxury price points have not seen a slowdown and we feel quite good about that consumer’s buying power at this point,” Saks Chief Executive Stephen Sadove said on Tuesday.
This is one of several interesting articles spawned by Saks’ prediction of increased sales in the 3Q and a prediction of better sales in 4Q06 vs. 4Q05. The key observation overall appears to be that the haves are getting more and the have-nots are slipping down, while the middle is getting squeezed.
High-end luxury retailers, targeting the truly affluent client (net worth of $1M-$10M) are still performing, as these are the customers immune to credit problems, housing woes and $3/gallon gas prices. But those in the middle who have been reaching up to “low end luxury” brands such as Coach for the last 5 years or so (consumers with annual incomes of $100,000 to $300,000) must now pull back and will shop at Wal-Mart instead – shopping closer to their needs than their wants.
TWO SPINS ON OUR CONVERSATION ABOUT ONLINE REPUTATION MANAGEMENT AND THE UNFETTERED NATURE OF THE WEB
Town Considers Criminalizing Online Harrassment After 13 Year Old Commits Suicide
A terrible, sad story about “Internet shaming” and the death of a 13 year old girl. Where are we going re. regulation on the Web? What responsibility, if any, do we believe that ISPs, social networks and other involved parties must take?
Garfield’s ongoing campaign is funny to read, ha ha, and we all feel good about it when we agree with the attacker’s point of view. Then it happens to you personally, or your brand. What do we do?
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