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	<title>Comments on: Stephanie Fierman Travels to Whyville</title>
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		<title>By: Jim Bower</title>
		<link>http://stephaniefierman.com/stephanie-fierman-travels-to-whyville.php/comment-page-1#comment-60</link>
		<dc:creator>Jim Bower</dc:creator>
		<pubDate>Mon, 29 Oct 2007 03:54:22 +0000</pubDate>
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		<description>Stephanie,

thanks for noticing us - yes, we have been around for a while -- and thanks for looking deep enough to realize that what we are doing isn&#039;t &quot;run of the mill&quot;.  To  understand why we think education and engaging advertising are closely linked, you might want to check out this podcast on the subject:

http://internetmarketingvoodoo.com/2007/01/imv40-advertising-in-virtual.html

As &#039;media&#039; and &#039;media buyers&#039; slowly realize that the Internet is not about &#039;eyeballs&#039; but &#039;eyeballs connected to brains&#039;, Whyville is attracting more and more attention.

to wit: Toyota/Scions efforts in Whyville have gone far beyond a virtual car dealership, to include opening a branch of Toyota Financial Services (so that kids can learn about credit), a new automotive engineering facility, and several even more emersive and educational activities coming up. 

Don&#039;t worry about us working to stay a cut above -- its why we do what we do.

Jim Bower
CEO Numedeon Inc
Founders of Whyville.net</description>
		<content:encoded><![CDATA[<p>Stephanie,</p>
<p>thanks for noticing us &#8211; yes, we have been around for a while &#8212; and thanks for looking deep enough to realize that what we are doing isn&#8217;t &#8220;run of the mill&#8221;.  To  understand why we think education and engaging advertising are closely linked, you might want to check out this podcast on the subject:</p>
<p><a href="http://internetmarketingvoodoo.com/2007/01/imv40-advertising-in-virtual.html" rel="nofollow">http://internetmarketingvoodoo.com/2007/01/imv40-advertising-in-virtual.html</a></p>
<p>As &#8216;media&#8217; and &#8216;media buyers&#8217; slowly realize that the Internet is not about &#8216;eyeballs&#8217; but &#8216;eyeballs connected to brains&#8217;, Whyville is attracting more and more attention.</p>
<p>to wit: Toyota/Scions efforts in Whyville have gone far beyond a virtual car dealership, to include opening a branch of Toyota Financial Services (so that kids can learn about credit), a new automotive engineering facility, and several even more emersive and educational activities coming up. </p>
<p>Don&#8217;t worry about us working to stay a cut above &#8212; its why we do what we do.</p>
<p>Jim Bower<br />
CEO Numedeon Inc<br />
Founders of Whyville.net</p>
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