http://stephaniefierman.com/stephanie-fierman-talks-about-women-and-financial-services.php Building successful businesses and brands - one customer interaction at a time Tue, 08 Nov 2011 16:25:27 -0700 hourly 1 http://wordpress.org/?v=3.1.1 http://stephaniefierman.com/stephanie-fierman-talks-about-women-and-financial-services.php/comment-page-1#comment-99 Financial Advisors » Blog Archive » Stephanie Fierman Talks About Women and Financial Services Sun, 30 Dec 2007 01:30:30 +0000 http://stephaniefierman.com/stephanie-fierman-talks-about-women-and-financial-services.php#comment-99 [...] Stephanie Fierman Talks About Women and Financial Services different ways of consuming information, choosing financial advisors and so on.   But, right or wrong…, said that 71% believe that financial services marketing is targeted to men, and fewer women then men say they understand financial services products (e.g. mutual funds, stocks, IRAs, trusts) well… roles of provider and caregiver… and may, as a result, be more or less educated about financial… – or his – financial needs, research habits and buying behavior. marketing to women financial [...] [...] Stephanie Fierman Talks About Women and Financial Services different ways of consuming information, choosing financial advisors and so on.   But, right or wrong…, said that 71% believe that financial services marketing is targeted to men, and fewer women then men say they understand financial services products (e.g. mutual funds, stocks, IRAs, trusts) well… roles of provider and caregiver… and may, as a result, be more or less educated about financial… – or his – financial needs, research habits and buying behavior. marketing to women financial [...]

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