In Part 1 of this series on growing and promoting brands online – that is, not just company brands but also your own – I mentioned that I’ve begun to consult and help others do just that. 

Here is a (my first ever) podcast that I did with “Buzz Marketing For Technology” blogger Paul Dunay about the importance of managing one’s own reputation online – check it out.   And thank you, Paul, for getting this important message out to your readers.

I’ve also copied most of a press release that was published last week below (the full release can be found here).  

Stephanie Fierman to Advise DIGO Clients on “Brand Self-Defense in The Digital Age”

DiMassimoGoldstein (NYC) beefs up ‘online brand advocacy’ offering by retaining the veteran marketer.

NEW YORK, Oct. 11  /PRNewswire/ — “We all know very well that our brands are less under our control and more under the sway of the digital multitudes. But it seems to us that this should be less like the weather — which everyone discusses, but no one seems to do anything about — and more like the other things we learn to manage and exercise some control over.” So says Mark DiMassimo, CEO of New York-based DiMassimoGoldstein (DIGO), in announcing his agency’s retaining of veteran marketer, Stephanie Fierman, to consult for the agency and its clients on the subject of digital brand self-defense. 

According to Fierman, “Max Kalehoff of Nielsen BuzzMetrics had it just right when he said that this is the age of ‘defensive branding.’  There’s so much a business can do to protect and defend its brand and reputation online, but most marketers still have no idea how to do this — either proactively, or reactively in a crisis.  Well I have  learned the hard way, and I’m looking forward to making it a lot easier for DiMassimoGoldstein’s clients.”Fierman refers to her own brand wake-up call, when she discovered that the top Google search results for “Stephanie Fierman” were anonymous lies and derogatory innuendo.  After months of “taking the high road and ignoring it,” Fierman started looking for answers.  What she’s learned, she now shares with other marketers who are anxious to hear from her.

This week, in addition to advising her growing client list, Fierman addressed the CMO Club in New York on the topic of online reputation management.

About DiMassimoGoldstein (DIGO):
DiMassimoGoldstein is a leading creative brand-building agency that partners with “B.R.A.V.E.” Marketers to manage brands that emerge from the din of the marketplace and the limitations of their categories. B.R.A.V.E. Marketers manage to be Be Real and Visionary Everywhere. We have  built our unique model doing just that for brands such as Comcast, Progressive, Gateway, Crunch Fitness, JetBlue, Clarisonic, Citibank, Starwood, GoSMILE, and Pfizer, among others. Visit us at

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Stephanie Fierman 

So, Gentle Reader… I’m asking:  what have you done to build your online brand today?


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