Comments on: Landmines Like Everyone: Advertise With Caution http://stephaniefierman.com/stephanie-fierman-pepsi-g2-advertising-recession-backlash.php Building successful businesses and brands - one customer interaction at a time Tue, 08 Nov 2011 16:25:27 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: aaron http://stephaniefierman.com/stephanie-fierman-pepsi-g2-advertising-recession-backlash.php/comment-page-1#comment-535 aaron Sat, 28 Mar 2009 22:01:58 +0000 http://stephaniefierman.com/stephanie-fierman-pepsi-g2-advertising-recession-backlash.php#comment-535 I love all of the people who blame this on the audience misinterpreting the meaning of the ad. Come on. if the audience misinterprets the message perhaps it's because it wasn't very clear. are these things even screen tested before they pour hundreds of thousands of dollars into airtime? I love all of the people who blame this on the audience misinterpreting the meaning of the ad. Come on. if the audience misinterprets the message perhaps it’s because it wasn’t very clear. are these things even screen tested before they pour hundreds of thousands of dollars into airtime?

]]> By: Ron Shevlin http://stephaniefierman.com/stephanie-fierman-pepsi-g2-advertising-recession-backlash.php/comment-page-1#comment-534 Ron Shevlin Sat, 28 Mar 2009 12:48:40 +0000 http://stephaniefierman.com/stephanie-fierman-pepsi-g2-advertising-recession-backlash.php#comment-534 So here's what I think: That this says as much about the ad agency/client relationship as anything else. Did Pepsi write this ad, or did its agency? If Pepsi, fine, forget the rest of this. If the agency -- which is my bet -- then it says: 1) Many people at the offending agency are woefully out of touch with public sentiment, which is a real crime, because agencies are supposed to be ON TOP OF those things, and 2) The client review/approval process is out of whack, because somebody -- anybody? -- at Pepsi should have raised some serious questions about this. So here’s what I think: That this says as much about the ad agency/client relationship as anything else. Did Pepsi write this ad, or did its agency? If Pepsi, fine, forget the rest of this.

If the agency — which is my bet — then it says: 1) Many people at the offending agency are woefully out of touch with public sentiment, which is a real crime, because agencies are supposed to be ON TOP OF those things, and 2) The client review/approval process is out of whack, because somebody — anybody? — at Pepsi should have raised some serious questions about this.

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