November 16th, 2007
Check out the WGA’s YouTube video about the writers’ strike.
A few observations:
(1) Re. the actual reason for the strike… I think that media companies are going to have a hard time having it both ways. The video goes out of its way to make a point of this, just in case anyone has forgotten how much dough these same companies have claimed that new media content is worth.
(2) There were several articles this week claiming that the WGA members were beginning to win over the public. How best to reach, first off, The Daily Show’s existing audience and, secondly, the millions of others who want to see something funny (and will listen to your message as a side bonus?). Plus you don’t have the eternal recall problem of remembering whether that caveman ad was for Geico or Aflac… You’re the whole game!
The best marketing possible is authentic, endemic and real: and the bar is only raised for social media efforts. For me, this may be the most spot-on use of social media/YouTube/UGM. Huzzah!
(3) I have a blinding admiration for creative talent and this was just too good not to post.
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