Inside (Marketing) Baseball

November 6th, 2007

OK, this may be “inside baseball,” but it’s brilliant inside baseball.
Take a look at this funny little ad for Hank Music, a company just waiting to provide the music (with rights) for your next tv spot.

Anyone who’s ever been involved in creating a spot – or creating anything, probably – can identify with that moment, that moment, that – moment – when things GO TO *#!@.  Usually during an all-night edit session. Around 4:30am.    GAH!!!!  

Or, or, maybe it’s 1991, and you get a call from the printing plant because there’s a problem and it’s the weekend and you’re the most senior person they could find on the client side, but you don’t know what to do because you’re just a kid and we’re talking millions of dollars if you stop the press but if you don’t and the…  Oops.  Sorry.  I’m back now. 

There are so many great shots here – I think I’m voting the guy in the fetal position under the desk as my favorite. But it goes by so fast, I can’t identify him from this list of these venerable “actors.” Let me know if you can.

Sam Baerwald Head of Production, 72andSunny
Wayne Best Executive Creative Director, Taxi
Mike Byrne Creative Director, Anomaly
Izzy DeBellis Creative Director/Partner, Berlin Cameron NY
Ben Fruehauf Creative Director, Campbell Mithun/MN
William Gelner Group Creative Director, BBH
Liz Graves Freelance Agency Producer
Greg Hahn Creative Director, BBDO
Chan Hatcher Editor, Rock Paper Scissors
Eric Hirshberg Chief Creative Officer & President, Deutsch
Scott Kaplan Creative Director, BBDO
Jeff Kling Executive Creative Director/Partner, Euro
T.K. Knowle Executive Producer/Partner, Bob Industries
Paul Lavoie Co-Founder/Chief Creative Officer, Taxi
David Lubars Chief Creative Officer, BBDO
David Perry Director of Broadcast Production, Saatchi
Rob Reilly VP/Creative Director, Crispin Porter Bogusky
Ted Royer Executive Creative Director, Droga 5
Chuck Ryant Executive Producer/Partner, Bob Industries
Tom Sann Agency Producer, Campbell Mithun/NY
Eric Silver Executive Creative Director, BBDO
Damien Stevens Head of Production, Saatchi & Saatchi LA
Bruce Wellington Head of Broadcast Production, BBH


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