Comments on: Stephanie Fierman Wonders… Old GM, Same As The New GM? http://stephaniefierman.com/stephanie-fierman-old-gm-same-as-the-new-gm.php Building successful businesses and brands - one customer interaction at a time Tue, 08 Nov 2011 16:25:27 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Brent Bouchez http://stephaniefierman.com/stephanie-fierman-old-gm-same-as-the-new-gm.php/comment-page-1#comment-602 Brent Bouchez Tue, 09 Jun 2009 15:38:00 +0000 http://stephaniefierman.com/stephanie-fierman-old-gm-same-as-the-new-gm.php#comment-602 I completely agree with your take on this and said so in a comment last week on Ad Age Daily. What GM has conveniently forgotten is that they have run this commercial (or one just like it) literally dozens of times in the past. Detroit, GM and many of it's brands have been re-invented, re-re-invented and re-re-re-invented over the past two decades. Chevy has been in an "American Revolution" for the last six years, so what will they do now? The Newer Ameircan Revolution? Having been a creative director on a major GM brand, I can tell you that there are plenty of people inside those glass towers in downtown Detroit who truly believe that if they say it in an ad, it becomes true in the eyes of the American public. Unfortunately, the U.S. government doesn't understand that ousting Rick Waggoner and putting his right-hand man Fritz Henderson in the wheelhouse simply means more of the same. What GM must have is management who understand the age-old axiom that "actions speak louder than words", no matter how much you pay for the words. I completely agree with your take on this and said so in a comment last week on Ad Age Daily. What GM has conveniently forgotten is that they have run this commercial (or one just like it) literally dozens of times in the past. Detroit, GM and many of it’s brands have been re-invented, re-re-invented and re-re-re-invented over the past two decades. Chevy has been in an “American Revolution” for the last six years, so what will they do now? The Newer Ameircan Revolution?

Having been a creative director on a major GM brand, I can tell you that there are plenty of people inside those glass towers in downtown Detroit who truly believe that if they say it in an ad, it becomes true in the eyes of the American public.

Unfortunately, the U.S. government doesn’t understand that ousting Rick Waggoner and putting his right-hand man Fritz Henderson in the wheelhouse simply means more of the same.

What GM must have is management who understand the age-old axiom that “actions speak louder than words”, no matter how much you pay for the words.

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