November 1st, 2009
Recently, I have noticed a trend: I often write about things that help people cheat.
OK not cheat, exactly – it’s more like I often share information on services that allow you to address some sticky or uncomfortable situation that needs fixing but for which there is no obvious solution. So, really, I like to think that I’m just making a small, humble contribution to the concepts of justice and fairness in this cold world.
Yes, marketers can talk themselves into anything.
Anyway, it really does look like I have a propensity for this kind of thing. First, I wrote about Google’s Goggle feature. Once activated, Goggle (here at the Gmail Lab) forces you to solve a series of math problems before it allows you to send email. The default settings turn the feature on only on weekend nights – the most likely times, I guess, for drunk emailing – but you can adjust the settings if you find yourself sending imprudent notes to your ex on Wednesday nights.
And there was Slydial – possibly the most brilliant invention since voicemail was created. So you know all those people you’re supposed to call, but you’d rather stick a hot poker in your eye? Yeah – those. Or maybe you just need to make some calls so you can check them off your list… if only you didn’t actually have to speak to anyone. Enter Slydial (www.slydial.com). Instead of calling the actual person in question, you dial 267-SlyDial and enter the subject’s cell phone number. Slydial then connects you directly to the person’s voicemail so you can leave a message without ever having to speak to the person you’re “calling” (“Oh hey! It’s Stephanie. SO sorry to have missed you…“).
SlyDial is just beautiful. The ultimate antidote for those painful, anti-social moments.
Then I wrote about The Office Kid (www.TheOfficeKid.com), a new product for the childfree among us. Anyone who doesn’t have a kid has found herself picking up the slack for a parent who leaves early for a soccer game/recital/school play/whatever tiny people do. So unfair! The Office Kid kit includes fake kid art for your office and your very own kid photo so you too can say that the school called and you must fetch your barfing kid immediately. The Office Kid: $20. Midday shopping at Saks: priceless.
Today’s addition to this directory of shortcuts, gentle readers, is Expense-A-Steak from the New York steakhouse Maloney & Porcelli. This one is a little different from the others (“different” in that it’s the one most likely to get its creator sued for fraud), so I’m not going to recommend it or go into any detail. From strictly an advertising point of view, however, this little baby currently produces 1.1 million instances in Google (including an editorial by AdAge‘s Bob Garfield and an entire article in The Wall Street Journal) – and that’s a lot of steaks that may have been served up at M&P. [See my P.S on this one below]
So there you have it: my ongoing ode to tools and tactics that help you, uh, smooth the rough edges of life. Why do I love them? I think I just have a huge amount of respect for their creators – such ingenuity! My brain just does not work like that. Good thing I’m smart enough to appreciate the fruits of their labors.
P.S. While wandering the Web for this post, I stumbled on a new Google feature, “Got the Wrong Bob?” Have you ever sent an email, only to receive a reply from a stranger saying that you’ve contacted the wrong person? “Got the Wrong Bob?” scans your Gmail files and tries to identify when you’ve accidentally addressed an email to the wrong person… before it’s too late.
I really seem to have a knack for this stuff. You can thank (or Slydial) me later.
P.S. To the kids watching at home: when creating a tool like Expense A Steak that could conceivably be misused and abused by some goober -thereby exposing YOU to legal risk – it’s best to add a simple statement like “For Entertainment Use Only.” Your checkbook – and conscience – will thank you.
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