Checking In At Brand Camp

November 4th, 2007

It’s been awhile since I’ve posted anything from Tom Fishburne’s ingenious Brand Camp series, so I thought it was time.  Tom has a way of getting to the heart of marketing – and what’s funny about it – without making me feel too ridiculous (I think…). 

Check this one out:  which one would you be?

stephanie-fierman-8-kinds-of-brand-manager.jpg

If you’re not reading Tom’s blog at http://tomfishburne.typepad.com now and again, you’re missing something fun.  He’s also currently living in London rolling out the Method Home brand in Europe, which so far is an inspiring (and for the small team in London, PERspiring) story of real branding with a mission. 

 

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