Last week, I attended Columbia Business School’s Brite Conference 2010. “Brite” stands for brands, innovation and technology, and the event is sponsored annually by the school’s Center on Global Brand Leadership.

The two-day happening gave me enough material for quite a while, but let me start here.

There was a real mix of speakers.  On the first day, one of these presenters was… read the rest of this post here on my other blog, Marketing Observations Grown Daily

 

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