http://stephaniefierman.com/stephanie-fierman-advertising-cash4gold-and-outofyourlife.php Building successful businesses and brands - one customer interaction at a time Tue, 08 Nov 2011 16:25:27 -0700 hourly 1 http://wordpress.org/?v=3.1.1 http://stephaniefierman.com/stephanie-fierman-advertising-cash4gold-and-outofyourlife.php/comment-page-1#comment-650 Bill Schneck Wed, 24 Jun 2009 01:38:38 +0000 http://stephaniefierman.com/stephanie-fierman-advertising-cash4gold-and-outofyourlife.php#comment-650 As usual, I agree with your take. So why was I watching the ad waiting for the punch line? Something about it put me strongly in mind of the fake ads on the early seasons of Saturday Night Live. I half expected her to pull out something outrageous next -- perhaps half a dozen Super Bowl rings with a comment about teamwork, or a diamond-studded dog collar ("Rover... so loyal... but so needy..."). Obviously I'm not the target and not supposed to buy into the fantasy (except maybe literally), but it felt like it was trying just a little too hard (did you notice the Sex and the City-style music?). As usual, I agree with your take. So why was I watching the ad waiting for the punch line? Something about it put me strongly in mind of the fake ads on the early seasons of Saturday Night Live. I half expected her to pull out something outrageous next — perhaps half a dozen Super Bowl rings with a comment about teamwork, or a diamond-studded dog collar (“Rover… so loyal… but so needy…”). Obviously I’m not the target and not supposed to buy into the fantasy (except maybe literally), but it felt like it was trying just a little too hard (did you notice the Sex and the City-style music?).

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