Marketing Mojo With Stephanie Fierman

One of the major reasons I started this blog back in September 2007 was that, even then, you could see brands and individuals discovering the worlds of search and social media - and the result wasn’t pretty.

What happens when decisions are turned inside out, when employees blog and consumers/clients can say whatever they like to millions of people 24 hours a day?  How are you supposed to behave when a stranger says something personal and inaccurate about you, or buys the URL www.yourcompanyname goesheresucks.com?  Why are all these strangers talking about me and how can I make them stop??

Many a CEO, friend and neighbor had this reaction.  All of them had to find a way to deal.

As an private citizen and a business person, I found myself mucking around in this new environment with everyone else, and wrote a 4-part series on the topic in what now seems like eons ago (Internet Time).  Called “Promoting and Growing Brands in the Digital Age,” the entries were featured on this blog from October 2007 to March 2008.

So since everyone knows to expect reruns over the summer… I thought I’d run the series again.  For most of  you, I suspect it’ll be the first time you’ve seen this.

Check it out; the advice about building your own personal brand online holds.

Part 1 - I introduce the idea that you are your own personal brand online.  How will you control it?  Can it be controlled? What should you do?

Part 2 - This entry is primarily focused on the announcement that I’d be partnering with DIGO Brands to provide “online brand self-defense” services to clients.

Part 3 - Ah, good one.  This entry focuses on the JuicyCampus debacle, where female Yale students were being harassed and endangered online.

Additionally, Part 3 includes my top ten tips for building your own personal brand online.

Part 4 - More can’t-say-I-didn’t-warn-you tips, plus the always-popular religious rumor(s) swirling around Obama’s candidacy.

Do not let this go.  Do no let anyone else create who you are or what you are online.  You have a lot of tools: use them smartly and persistently, please.