July 13th, 2011
I blame Oprah. Or at least I want to blame Oprah for an icky, funky (and not in a good way), goofy seemingly-exploding category in the ad world.
Allow me to take you back five years. It’s hard for medical shows not to use words that are, you know, normal words describing parts of the body when these words are forbidden by the standards and practices folks. And so it was in 2006: Grey’s Anatomy needed a word to use during a childbirth scene, and thus the word “vajayjay” premiered on television. [The only thing that was actually born, of course, was the stupid word, vajayjay.]
And then? Nothing, really. Even with Jimmy Kimmel, and 30 Rock, and Tyra Banks all using the word… meh. Everyone seemed to go about their business. Vajayjays stayed wherever vajayjays are supposed to be. Then Oprah I-Utter-Your-Product’s-Or-Book’s-Name-And-You-Are-Set-For-Life Winfrey used the word to describe her own vajayjay, and her friends’ vajayjays, and vajayjays in general (here a vajayjay, there a vayjayjay, everywhere a vajayjay) and that was it.
You could say it was the vajayjay heard around the world (beginning with Oprah‘s 45+ million viewers).
Since then, it just seems to me that we have more and more truly wacky advertising for sex aids, health and beauty aids, self-heating, uh, whatever – you name it. We’ve always had condom ads, then it was the ED ads (Q: When the moment is right, will YOU be ready? A: Maybe, but why are our bathtubs in the backyard?), but now? Whoa.
I was just sort of snorting through all these weird ads and getting on with my life when Fleet Lab’s new viral campaign for Summer’s Eve came along. Alas, I could be silent no more. Witness just a tiny sample of these (and other) ads for yourself:
1. SUMMER’S EVE: THAT’S VAGINAL
This is not my fault.
2. TROJAN: THE NEW TRIPHORIA VIBRATING, uh, MASSAGER
I have all sorts of questions about this ad, but I guess the biggest one would be… is it good that a “massager” blows your hair back? Would I want said “massager” to blow my hair back? Are there settings on the thing? Slow \ Medium \ High\ Blow Your Hair Back? The mind reels.
3. TROJAN: FIRE AND ICE CONDOMS
This ad is so hilarious, it could be a Saturday Night Live spoof on condom commercials, which I’m sure was part of the planned fun. My question here is similar to the one I raised with the Triphoria: less about the crazy ad, more about product characteristics and benefits.
FIRE and ICE? Who is supposed to be enjoying something described as having been “dipped in IcyHot?” It scares me, frankly.
Such is the state of advertising today, my friends. So crazy, it’ll blow your hair back.
P.S. Check out this spoof of the Cialis “When the moment is right” ad. Hilarious.
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