Comments on: Mattel’s Missed Opportunity http://stephaniefierman.com/mattels-missed-opportunity.php Building successful businesses and brands - one customer interaction at a time Tue, 08 Nov 2011 16:25:27 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: Jonathan Trenn http://stephaniefierman.com/mattels-missed-opportunity.php/comment-page-1#comment-12 Jonathan Trenn Mon, 08 Oct 2007 03:33:29 +0000 http://stephaniefierman.com/mattels-missed-opportunity.php#comment-12 It's odd, but we both commented on Douglas Karr's blog about declining comments and we both blogged about Matttel. Here is my post http://marketingconversation.com/2007/10/04/reputation-management-of-magnets-and-lead-paint/ My guess is Mattel was stuck between several rocks and hard places -- parents, the Chinese government, lawyers, media outlets, consumer watchdog groups, etc. that they let 'confusion' be the story...hoping everyone heard what they wanted to hear. It’s odd, but we both commented on Douglas Karr’s blog about declining comments and we both blogged about Matttel. Here is my post http://marketingconversation.com/2007/10/04/reputation-management-of-magnets-and-lead-paint/

My guess is Mattel was stuck between several rocks and hard places — parents, the Chinese government, lawyers, media outlets, consumer watchdog groups, etc. that they let ‘confusion’ be the story…hoping everyone heard what they wanted to hear.

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