“Coupons! You want coupons, don’t you?”
September 13th, 2007
Technically, this blog is a “vlog,” since it incorporates video. I read that in Wikipedia, so it must be true.
So while I write my next post, take a look at a priceless video about marketing. This thing is so great, so funny, so utterly cringe-worthy BECAUSE IT’S TRUE.
Or at least, it can be true. Not when WE’RE in charge of course, but some of those OTHER marketers, well… you know…
September 14th, 2007 at 9:44 am
Hi Stephanie,
Cringe-inducing — and yet so true. Many marketers, and agencies, still don’t get it.
Relationship building, engagement and two-way dialog aren’t just buzzwords — to succeed in the future companies and agencies need to take these concepts to heart. They need to focus on the customer — not on doing “cool” things to win awards.
Congrats on the new blog — keep the valued perspective coming!
Jeanne
October 6th, 2007 at 8:44 am
Thank you for sharing!