July 6th, 2011
Today, I get to combine two of my favorite things:
1. When it comes to customer engagement and loyalty, I am a complete fanatic about the symbiotic relationship between marketing and customer service. The brand is codified in the moment of contact with a customer or prospect – period. I can spend millions of dollars on marketing, get wonderful recall and purchase intent scores and have it all wiped out by persistently poor customer care.
And isn’t that the way it should be? Reality trumps promises, after all.
Sometimes things just come together…
Fatal error: Call to undefined function related_posts() in /home/content/s/f/i/sfierman/html/wp-content/themes/simpla/single.php on line 34